employer brand research 2026 (global report)
— global talent trends and EVP optimization strategies across 34 markets worldwide —
Based on an independent survey of over 166,000 respondents across 34 markets worldwide, this global report delivers macro-level insights into the evolving priorities of the global workforce.
This report explores universal talent expectations alongside distinct regional nuances across Europe, North America, Latin America, and APAC. It provides HR leaders with an actionable framework to optimize and differentiate their Employee Value Proposition (EVP) on a global scale.
Key Highlights of the Report
- Universal Priorities & Delivery Gaps: Core pillars of employer choice and structural misalignments.
- Regional & Generational Deep Dives: Job-switching trends and Gen Z's evolving expectations.
- EVP Optimization Framework: Delivering baseline essentials, targeted differentiation, and retention levers.
You can also download the Japanese translated version of the report here
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