employer brand research 2026 (japan country report)
— aligning EVP strategies with the expectations of japanese talent in a shifting labor market —
As talent retention and evolving market mobility continue to reshape the recruitment landscape in Japan, the competition for elite professionals is intensifying. Based on a comprehensive survey of 4,464 respondents across Japan, this report delivers clear, data-driven insights into the current workforce mindset.
By identifying the exact attributes that drive employer choice and career commitment, this document provides business and HR leaders with an actionable framework to optimize and differentiate their Employee Value Proposition (EVP).
Key Highlights of the Report
- The Compensation and Work-Life Balance Reality Gap
- Generational Deep Dives: Tailoring Candidate Personas
- The Reality of Social Media & Personal Connections in Job Searches
You can also download the Japanese translated version of the report here
